The BMW Group continued its positive momentum into the new year with sales increasing by 9.9% in January. A total of 123,276 BMW, MINI and Rolls-Royce brand vehicles were delivered to customers (prev. yr. 112,164).

“We made a successful start to the new year, selling more BMW Group vehicles than ever before in the month of January. We remain true to our strategy of balanced sales across the globe by achieving growth on all continents last month,” said Ian Robertson, Member of the Board of Management, Sales and Marketing BMW. “Looking ahead, we expect the headwinds in Europe to remain, however we are confident of healthy sales growth in other regions, especially Asia and the Americas. With new models arriving this year to enhance our already successful portfolio, we are aiming for further growth in BMW Group worldwide sales in 2013 and are targeting a new all-time high for the third consecutive year,” added Robertson.

BMW Group starts the year with record sales

BMW reported the strongest January in its history. Sales climbed 11.5% to 107,276 (prev. yr. 96,184) units, the first time that over 100,000 BMW vehicles were delivered worldwide to customers in that month. The growth drivers were the BMW 3 Series with 29,053 vehicles sold (22,708/+27.9%) and the BMW X1, with volumes soaring 57.8% to 11,753 units delivered (prev. yr. 7,446). The BMW X3 also continued to be in high demand with 10,230 vehicles delivered to customers (9,348/+9.4%). The BMW 1 Series reported solid gains with 14,222 units sold (13.073/+8.8%) and the BMW 5 Series continued to perform well with sales climbing 6.4% to 23,049 vehicles (prev. yr. 21,665). BMW 6 Series sales increased by 22.4% to 1,354 units (prev. yr. 1,106).

In January, MINI worldwide sales reached 15,864 vehicles (15,768/+0.6%), a new all-time high for that month. The MINI Countryman recorded 11.3% growth, with a total of 6,261 deliveries (prev. yr. 5.625). In its fourth largest market of China, MINI sales jumped by 20.3% to 1,800 vehicles (prev. yr. 1,496). The introduction of the MINI Paceman is expected to bring further momentum to global sales as of spring.

The BMW Group made gains in volume on all continents in January. In Asia, deliveries climbed 18.4% to 43,114 (prev. yr. 36,422) vehicles. The double-digit growth continued in Mainland China, with a total of 30,397 (prev. yr. 26,505) vehicles delivered last month – an increase of 14.7%. Other Asian markets, such as Japan (3,250/+19.0%) and South Korea (2,790/+32.9%), also reported significant rates of growth.

A total of 25,021 (prev. yr. 24,419) vehicles were delivered to customers in the Americas in January, an increase of 2.5%. In the US, company sales increased by 2.3% to 20,195 units (prev. yr. 19,739) in the month under review.

The BMW Group also achieved growth in Europe last month, where a total of 50,594 deliveries were reported, an increase of 8.0% on the previous year (46,831). In Germany the company could report a 9.9% increase with a total of 18,709 (prev. yr. 17,028) BMW Group vehicle registrations. BMW Group sales in Russia climbed 39.8% in the month under review to 2,311 vehicles (prev. yr. 1,653).

BMW Motorrad deliveries reached a total of 4,818 (5,237/-8.0%) vehicles. Husqvarna Motorcycles supplied a total of 587 vehicles (544/+7.9%) to the Husqvarna dealer network in January.

BMW Group sales in January 2013 at a glance

January
2013 January 2012 Comp. to prev. year BMW Group Automobiles 123,276 112,164 +9.9% BMW 107,276 96,184 +11.5% MINI 15,864 15,768 +0.6% BMW Motorrad 4,818 5,237 -8.0% Husqvarna Motorcycles 587 544 +7.9%

By Horatiu Boeriu. Read Bio